Some of the hurdles are cultural some are other women and their entrenched attitudes. Extremely bright and driven, she readily stands out as the only woman in most of her science courses, and while she is committed to her ultimate dream of obtaining a PhD in ornithology, she encounters numerous hurdles along the way. My character Meridian Wallace sets out in the early 1940s to pursue a degree in biology at the University of Chicago.
In my novel The Atomic Weight of Love, I seek to explore the changes American women experienced during the second half of the 20th century. But had they truly made it? Or did they still have a long, long way to go? Clearly, Madison Avenue wanted American women to believe they’d made great strides (indeed, such great strides that they had their very own, slimmer cigarette to fit their delicate, feminine hands).
Images of women portrayed as hip, mod, and independent (all with cigarette in hand), were paired with historical depictions of drudgery and repression. “You’ve come a long way, baby!” Such was the tagline of a US ad campaign launched in 1968 to sell Virginia Slims cigarettes. “ An elegant glimpse into the evolution of love and womanhood.” Kirkus Reviews
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